In the first few days (ahem, alright, months) after leaving my full-time gig, I’d sit down at my computer and feel totally overwhelmed. Every day was a battle to try to scrounge up work and at least take one step in the right direction. But, at the same time, I felt absolutely exhilarated. I had no idea what was coming next, and that actually made me feel surprisingly motivated and optimistic. It was one of the most distressing, nauseating, and anxiety-inducing times in my life—but it was also the most exciting.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Upwork: This website offers a great marketplace for selling just about any professional service. You don't need a merchant account, website of your own or anything else for that matter. All you need to do is be able to provide a high-quality service at a reasonable price. But be informed, you will have to compete with many others that are constantly bidding on open jobs.
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.
If your boss offers you more money to stay, you might be tempted to take it. Think carefully before doing that, because there’s a reason you started job-searching in the first place, and those factors will remain once the high from the raise wears off. Plus, the fact that you needed to be walking out the door in order to get paid what you’re worth isn’t a great sign, and it’s possible that it’ll be harder to get raises in the future. In fact, the next time you’re seeking a raise, you might be told, “We just gave you that big increase when you were thinking of leaving.”